Privacy Notice

In brief:

As part of providing products and services to you, we may collect information, including personal information about you.

As part of providing products and services to you, we may collect information, including personal information, about you or your business. Personal information is data that can be used to identify you. The information includes but is not limited to:

• Name
• Email address
• Mobile phone number
• Shipping Address
• Other information you disclose when you ask us a question about our Website or our products and services.
• Technical information about your use of our site including IP address, device identifier, and viewing information
• Geo-location information telling us from where you are accessing the Website

In brief:

We collect information from you directly when you enter it into a form on our Website. We collect information from you indirectly and automatically through the use of cookies, web beacons and log files.

Direct Collection

We collect much of the information listed above directly from you when you submit it on our Website. This includes information you share on the Contact Us page of our Website.

Indirect Collection – Cookies and Other Technology

As part of offering and providing customizable and personalized services, we use cookies and other online tracking technologies to store and sometimes track information about you. We may use these technologies to:

• Provide you with personalized content based on your use of our site
• Enable you to more easily use our site by remembering and using contact information, purchasing information, and registration information
• Evaluate, monitor and analyze the use of our site and its traffic patterns to help improve our site and services
• Assist us with ad reporting functions such as to learn which ads are bringing users to our Website

The types of technologies we use include:

Cookies. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer’s hard drive. Cookies enable us to identify your browser as a unique user. Cookies may involve the transmission of information from us to you and from you to us. Cookies may also be used by another party on our behalf to transfer information to us in accordance with their privacy statement. Some cookies are "persistent cookies." They are used by us each time you access our Website. Other cookies are called "session cookies." Session cookies are used only during a specific browsing session. We may use a session cookie, for example, to remember that you have already navigated through a particular menu, or that you have entered in age information for a portion of a site that is restricted by age. We may also use "analytics cookies" that allow web analytics services to recognize your browser or device and, for example, identify whether you have visited our Website before, what you have previously viewed or clicked on, and how you found us. This information is provided anonymously for statistical analysis only. Analytics cookies are usually persistent cookies.

Web Beacons. We also employ a software technology called a clear GIF (Graphics Interchange Format), also known as a pixel tag or Web beacon. A clear GIF is a line of code that we place on our Websites or in e-mails which allows us to analyze our advertising and the general usage patterns of visitors to our Websites. These help us better manage content on our site by informing us what content or promotions are effective. Unless you consent, we do not collect personally identifiable information from you through the use of web beacons. You may not disable Web beacons.

Log Files. Like most standard website servers, we use log files. Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer the site, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.

Social Networking. The Website permits you to use a third party social networking platform such as Facebook, Pinterest and Instagram. These plug-ins allow you to follow us on those services. When you use social networking platforms and plugins, you share your information with them and their privacy notice applies to their disclosure of such information. In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of our Website. Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising. Please note that their own privacy policies apply and we encourage you to read them. We may add new social networking plugins and buttons to our Website from time to time.

In brief:

You can always choose not to submit information. You can disable cookies in your browser. You can choose not to use social networking plug-ins. You can opt-out of our marketing related emails.

Direct Collection. If you do not want to share your information, you can choose not to participate in a particular service or activity.

Cookies. You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Google Chrome, you must also disable cookies in Safari if you use that browser at a different time.

Web Beacons. It is not possible to disable Web beacons.

Log Files. It is not possible do disable log files.

Social Networking. If you do not want to share your information, you can choose not to use social networking plug-ins.

Marketing Emails. To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from us for you to let us know that you have chosen to stop receiving such emails from us.

Do Not Track. Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Website does not support DNT codes.

Google Analytics. You may opt-out of Google Analytics collection by downloading the browser plugin “Google Analytics Opt-out Browser Add-on” here.

In brief:

Our main goal in collecting information is to improve the site and provide you with the best possible experience on the site. For example, by using the information we collect, we can provide you with an easy to use and readily available forum to ask questions about our products and services.

We may use your personal information to:

• Answer questions you may have about our products and services
• Notify you of special offers
• Notify you of other products and services available from us and our affiliates
• Personalize online content so that is applies to you and your interests
• Provide you with advertising targeted on your interests
• Make our products, services, and Website better
• Compile, analyze and do research on our users’ demographics and behavior
• Detect, investigate and prevent activities that may violate our policies or be illegal

We use and share location data only to provide and improve our service.

In brief:

We collect your personal information and may use third party service providers to assist with that collection.

When you are on our site and are asked for personal information, you are sharing that information with us and our affiliates and service providers. Although we generally operate the Website and collect the information, we may engage third party service providers to assist us in that collection.

Other websites to which we link may collect personally identifiable information about you when you visit those sites. The information practices of other websites linked to our Website are not covered by this privacy notice.

In brief:

We share your information with companies who assist us in providing services, when we need to protect our Website or information and when we sell our businesses. We do not sell your personal information to third parties.

We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:

Service Providers

We occasionally hire other companies to provide limited services on our behalf, including:

• Deploying our marketing communications
• Delivering packages
• Assisting in managing customer information
• Fulfilling information requests
• Processing payments
• Fulfilling promotions
• Conducting research, analysis or administering surveys
• Processing financing applications
• Allowing you to participate in our loyalty programs
• Administering our text message marketing program

We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

Data in the Aggregate

We may disclose “blinded” aggregated data and user statistics to prospective partners and other third parties. Blinded data is data that does not identify an individual person.

Other

We also may disclose your information in special cases. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms of Use, or may be causing injury to or interference with our rights or property, other website users or customers and their information, or anyone else who may be harmed by such activities. We may disclose, access or monitor your personal information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services and our information security.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of our businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to a different privacy notice.

In brief:

We offer our customers choices for the collection, use and sharing of personal information.

You may contact us at customerservice@mersea.com if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this Website, you should contact a representative at customerservice@mersea.com.

In brief:

We use commercially reasonable efforts to protect your information. The Website does not use encryption except where noted.

Financial Information

We collect your credit card and other payment information when you process an order through our checkout service. Our checkout service is administered by Shopify.

Other Information

Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as specifically stated, this site does not use security encryption measures. Information that you disclose by use of this site (as with any site that is non-secure), by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.

In brief:

California residents are entitled to additional protections under California Law including the right to request information about third parties to whom we disclose information for marketing purposes.

Requests for Information Under Current Law

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email or written request at the address below.

Make sure to state that you are a California Resident.

Do Not Track

As stated above, our Website does not support Do Not Track (DNT) codes.

California Consumer Privacy Act

If you are a Carlifornia resident, you have additional rights under the California Consumer Privacy Act of 2018 (CCPA). If you are a resident of the State of California, you will have the right to:

• request what personal information we have collected about you, where it was sourced from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
• “opt out” of allowing us to sell your personal information to third parties;
• require us to delete your personal information with some limited exceptions such as completing transactions, detecting security incidents and complying with legal obligations; and
• receive equal service and pricing even if your exercise your privacy rights under the CCPA.

The CCPA also provides that if a company has a privacy notice that allows you to opt-out or opt-in to the use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Categories of Personal Information We Collect

We collect information that identifies you, your household or your device or is reasonably capable of being connected with or linked to you, your household, or your device ("Personal Information"). Personal information does not include public information available from government records, de-identified or aggregated information or information that is protected by certain laws such as HIPAA for health related information and the Gramm-Leach Bliley Act (GLBA) for certain financial information.

We collect the following categories of Personal Information:

• Identifiers
  • First and last name
  • Email address
  • Shipping address
  • Password
  • Mobile phone number
  • Internet Protocol (IP) Address
• Personal Information Listed in the California Customer Records Statute
  • The above identifiers
  • Credit card number, expiration date and verification number
• Characteristics of Protected Classifications
  • Not collected
• Commercial Information
  • Transaction information
  • Personal or professional interests
  • Experiences with the products and services we provide
  • Warranty information
  • Survey responses
• Biometric Information
  • Not collected
• Internet or Other Electronic Network Activity Information
  • Cookies
  • Domain name
  • Browser type
  • Operating system
  • Usage data
• Geolocation Data
  • Information that tells us from where you access our website
• Sensory Data
  • Not collected
• Professional or Employment-Related Information
  • Not collected
• Non-public Education Information
  • Not collected
• Inferences Drawn from Other Personal Information
  • Preferences for Personal Comfort products of interest to you

Categories of Sources of Personal Information

We collect information from the following categories of sources:

• Directly from you. For example, when you register for as a user in your shopping cart, login as a guest, or submit information using the Contact link or Chat function or another online form on our website.
• From our financing service providers, currently Shopify, when you sign up for financing to make a purchase.
• From third party providers of website analytics services such as Google Analytics, Klaviyo, Facebook Signal, Facebook Pixel, Lucky Orange, and Pinterest Conversion Tracking.

We do not currently share your personal information with third parties for marketing purposes. Therefore, we do not maintain a list of third parties with whom we share personal information for marketing purposes. If that changes, we will update our privacy notice.

If you are a California resident and still wish to request information about how to exercise your CCPA rights, you must send a request to us by email or postal mail to the address below.

Address for California Privacy Requests

Mer-Sea & Co.

Attn: Your California Privacy Rights

14832 West 107^th Street

Lenexa, KS 66215

(816) 974-3115

customerservice@mersea.com

Please include your name, street address, city, state, and zip code (your street address is optional if you wish to receive a response to your request via email). We will not accept requests via the telephone or by fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

In brief:

Nevada privacy law allows you to opt-out of the sharing of personal information with third parties.

Opt-Out Requests

Nevada law (SB 220) permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. Mer-Sea & Co. does not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to opt-out of the sale of your personal information should we change our practices in the future, you must send a request by e-mail to customerservice@mersea.com. Make sure to state that you are a Nevada resident.